The Rule of 100 is simple. Ship one hundred meaningful outbound actions every day. Keep the bar high, keep the volume consistent, and compounding takes over. This is how agent first teams manufacture luck and reliable pipeline without burning out.
Why the Rule of 100 works
- Volume creates surface area. More at bats, more qualified conversations.
- Rapid feedback. Daily signal improves messaging, offers, and targeting.
- Predictable math. Inputs you control lead to outputs you can forecast.
What counts as one action
- Personalized email to a qualified lead.
- DM with a clear ask and a reason to care.
- Warm intro request that moves a deal forward.
- Offer test sent to a micro segment.
- Content dispatch that drives replies or trials.
Avoid busywork
- No mail merges that read like spam.
- No generic comments. No vanity metrics.
- Automate prep, not the conversation. Every touch should feel earned.
Tooling stack with agents
- Prospect research and angle selection with an agentic brief.
- Creative refresh on demand to prevent fatigue. See Creative Refresh and CRO.
- Ad ops that turn angles into spend and learn. See Autonomous Ad Operations.
- Topic pages that capture demand you do not pay for. See AEO Topic Pages.
- Visuals and video variants for fast testing. See AI Video Ad Creation and GEO Optimization.
How to start this week
- Pick one ICP and one offer.
- Write three angles. Generate two creative variants per angle.
- Send 100 targeted messages per day, five days in a row.
- Log replies, meetings, and reasons for no.
- End of week, keep the winners, cut the rest.
Signals you are winning
- Reply rate up and to the right. Meetings per 100 actions rising.
- Shorter cycles from first touch to trial or order.
- Lower CAC on segments touched by agent powered creative and pages.
Common pitfalls
- Changing the ICP every two days. Hold steady for a full week.
- Measuring by sends, not outcomes. Track replies, meetings, and orders.
- Letting creative fatigue kill momentum. Refresh every few days.
Work with iKawn
We run the Rule of 100 as an operating rhythm. Agents handle research, creative, ad ops, and topic pages so humans can focus on deals. When you are ready to scale, we plug your angles into Autonomous Ad Operations and compound.