iKawn started as a reaction, not an idea.
Too many businesses were making decisions based on dashboards they didn’t trust, reports they didn’t read, and advice that sounded smart but changed nothing. Everyone had data. Very few had clarity.
I kept seeing the same pattern.
Smart teams. Expensive tools. Wrong decisions.
Not because people were careless, but because the signal was buried under noise. Metrics without context. Insights without ownership. Opinions without accountability.
iKawn was created to fix that gap.
Not by adding more charts.
Not by shipping yet another “AI-powered” feature.
But by forcing clarity. Asking uncomfortable questions. Exposing what actually matters and what doesn’t.
Before iKawn became a product, it was a way of thinking.
Slow down. Look closer. Question defaults.
Decide only after you understand.
iKawn Drafts exists for the same reason.
This is where the thinking behind iKawn lives. Before it becomes product decisions, positioning, or code. Before it gets cleaned up for decks and demos.
Some of these thoughts will age well. Some won’t.
That’s fine.
If you want certainty, read the website.
If you want honesty, read the drafts.