Dynamic Creative Optimization (DCO) uses data to serve the most relevant ad variation to each user. AI-powered creative generation provides the "fuel" for DCO engines.
Why DCO is hard:
- Building the initial "matrix" of creative elements is time-consuming.
- Managing hundreds of template variations.
- Tracking performance at the element level.
How iKawn solves this:
- Automatically generate the thousands of permutations needed for DCO.
- Programmatically update assets based on real-time performance data.
- Ensure every user sees a personalized, brand-aligned creative.