Ad fatigue is the leading cause of rising CPAs in eCommerce. When users see the same ad too many times, performance drops. AI-generated variations allow you to swap "tired" creatives with fresh ones instantly.
Signs of ad fatigue:
- Increasing Frequency metrics.
- Declining CTR (Click-Through Rate).
- Higher CPCs (Cost Per Click).
How iKawn solves this:
- Generate fresh "refreshes" of winning concepts.
- Vary backgrounds, colors, and CTA placement automatically.
- Keep your campaigns evergreen with zero manual design effort.